Project Overview
Details
UX Team: Alexa Mirageas, Conor Lockier, Bess Gaby, Tehila Nissanian
My Role: Navigation phase
Timeline: 2 Week Sprint
Tools: Figma, Google Survey, Optimal Workshop, Zoom, Notion, Otter, Slack, Whatsapp, Canva
Platform Redesign: Website
The Challenge
Who is Wevolv?
Wevolv is dedicated to empowering athletes by leveraging human and artificial intelligence to enhance their career decisions. This exclusive, members-only platform provides professional athletes with valuable resources and a network of vetted service professionals, including attorneys, therapists, and real estate agents. By connecting with these trusted experts, athletes can optimize their opportunities and careers both on and off the field. For the platform to expand effectively, it is crucial to ensure that Service Professionals have a seamless and accessible user experience, enabling them to engage meaningfully with the athletes.
What does Wevolv need?
Wevolv has two elements: a mobile app exclusively for athletes, designed to empower them to make better decisions, build industry relationships, and enhance access and transparency through resource sharing throughout their professional athletic careers and beyond. The other element is a dashboard for service providers to utilize, expanding their professional networks and connecting with various types of athletes.
The Solution
Web redesign catered to service providers so that they can engage, communicate, and share updates within their athlete community and market potential clients.
Getting Started
Meeting the Client
Before meeting the client and going on this journey with my team, we conducted a statement of work between the client and with ourselves.
Meeting with the Wevolv team to get insight on what they needed from us given the two types of platforms they provide.
We found that what they wanted us to focus on was the Non Athlete onboarding, profile dashboard, community communication, payment packages and a design guild.
We reviewed the hand off files and questions to further explore the history and goals of our client. Some questions were geared towards the company's overview, onboarding process, and community engagement.
Research
Competitive Analysis
Direct competitors streamline the process of reaching specific audiences, facilitating the creation of closed-member networks, and enabling seamless sharing of information and resources.
Uru Sports: is a sports recruitment platform and professional network designed to connect current and former athletes with valuable career opportunities.
Circle and Mighty Networks: are subscription-based platforms that foster community engagement opportunities
Indirect competitors provide overlapping services in broader markets, useful to athletes but not tailored to them, requiring more effort to find relevant connections and resources.
LinkedIn: LinkedIn offers athletes the chance to connect with fellow professionals in their industry, such as coaches and agents, and explore job prospects beyond their sport. However, as a platform catering to a wide range of users, establishing athlete-specific relationships on LinkedIn demands significant effort and awareness.
Slack: Slack serves as a communication tool for Teams and Unions to exchange updates, documents, and media. For athletes, the platform fosters community-building within networks.
TikTok: TikTok is utilized by sports industry professionals and athletes to share their personal experiences as valuable resources, covering topics ranging from business and lifestyle to sports.
User Interviews
3 main values that Wevolv conveyed to us in our initial conversation were Trust, Engagement, and Community.
Out of 20 contacts provided by Wevolv, 3 responded who were willing to help us in our research.
The interviews were a way for us to find out how service providers achieved those values outside of Wevolv so we can learn how to implement them in the new platform.
User Persona
User Need Statement
Connect to athletes online in order to grow his business
Priority Matrix
Realizing that our users' needs were different from our initial business objective – which was to increase engagement and conversion rates – we took a pause to develop a priority matrix to prioritize features based on urgency and effort. It is evident that before completing the on boarding process the service provider platform needed to be redesigned.
Business needs (Updated)
Service providers were having a hard time engaging with clients on the Wevolv platform due to its navigation. Wevolv needs to enhance the service providers platform process by improving the navigation and increasing service providers engagement.
Site Map
To understand how service providers we're currently navigating within the community we created a replica of the dashboard. We noticed that most pieces of navigation had one singular use, making a dashboard, very cluttered and overwhelming.
Tree Test
I designed a Tree Test using optimal workshop to evaluate the functionality of the current site map, aiming to validate our findings for the new site map
The results: 21 Participants, 62% Overall success of each person completing given tasks, 68% overall directness when completing tasks.
Proposed Site Map
By incorporating insights from the Tree Test and our firsthand experience with the existing mobile App, I developed a revised site map. My objective was to enhance the clarity of dashboard navigation and increase user engagement with the mobile application. To achieve this, I optimized user flows to better align with the app's functionality and appropriately renamed these flows and functions.
Design
Sketches
To kick off the design phase, our team brainstormed ideas for our wireframes.
Mid Fi
Setting up your profile:
Replying to Q&A:
Creating a Post:
Usability Testing & Plan
To provide insight into our solutions strengths and weaknesses, we conducted a usability test with 5 participants via Zoom. We synthesized the quantitative and qualitative findings.
To reach our goal for our research, we made a test script and a plan on how we were to measure our success.
Usability Testing Results
Let’s hear what the participants have to say…
Hi-Fi Frames
In Conclusion
Working with Wevolv was an exciting challenge, particularly due to the tight 2.5-week timeframe.
I honed my time-management skills, prioritizing tasks effectively amidst numerous ideas and goals.
This experience taught me the importance of making decisions based on what mattered most to move forward.
I also learned to manage expectations and priorities by focusing on the needs of both the user and the client.
By working in a group, I developed leadership skills, learning how to manage deadlines, coordinate teammates, and balance ideas and expectations.
Next Steps
As this was a 2 week sprint, the following is a list of things we gave over to Wevolv as next steps to take their mission to the next level.
Chat Feature - Private Messaging
Customer Success Agent and update tutorials & guides to support the Service Provider experience
Service Blueprint to support the onboarding process
Prioritize the Testimonials section within the design of the mobile application